A tall, historic, multi-story building made of gray stone with numerous windows, situated on a city street corner with traffic lights, cars, and street signs. The street sign reads "Front St." and a sign indicates the Cotton Museum is nearby. The sky is clear and blue.
A group of ten women walking arm-in-arm on a city street, smiling and enjoying each other's company, with trees and buildings in the background.

Hemline builds brands that move the needle.

Hemline Theory is a strategic creative agency (find us in Memphis’ historic Cotton Exchange Building). For more than 20 years, we’ve partnered with B2B, B2C and nonprofit organizations across many industries, from finance and healthcare to hospitality and the arts, to build brands that deliver real return on investment.

At Hemline, we believe the strongest brands evolve while staying true to who they are. We’ll do the same—empowering women, believing in our city, challenging assumptions and staying hell-bent on results—for the next 20 years and more.

Two women standing on a street with a small train track, smiling, wearing green and black dresses, with buildings in the background.

We began in 2003 with a theory.

The Hemline Theory of Economics says that skirt hemlines rise during economic booms and fall during recessions.  

More than a name, Hemline Theory reflects how we work: thoughtfully, collaboratively and with a focus on building brands that thrive in the marketplace.

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Client relationships that mean more.

We are experts in strategic branding and creative communications, but what keeps our clients coming back are strong relationships. Digging deep, asking hard questions. Sometimes pushing beyond the comfort zone but always with the best of intentions and a growth mindset.

Silhouette of a person's head filled with handwritten phrases supporting President Michelle Obama in white script on a dark background, against a blue background with subtle texture.
Silhouette of a person's head filled with handwritten phrases supporting President Michelle Obama in white script on a dark background, against a blue background with subtle texture.

Creative thinking that exceeds expectations.

Because we challenge assumptions, we see concepts in new ways and connect dots others miss. Our ideas become guiding theories that shape the look, feel and sound of your brand, transforming it into something fresh, unexpected and memorable.

What’s important

A cartoon-style drawing of a stethoscope with a heart shape in the tubing, symbolizing healthcare or medical care.

MAGIC OF BELONGING
We are always open to other perspectives to evolve the work into something greater.

Lightbulb icon with a lightning bolt symbol inside it, representing ideas or innovation.

CURIOSITY
We are optimistic and not afraid to ask tough questions to get to the heart of things.

A white star with a geometric design inside, on a black background.

GATHERING TOGETHER
We show up when someone needs a hand or friendly shoulder to lean on. We’ve got you.

Simple line drawing of a mountain with a flag at the top.

A CAN-DO SPIRIT
We roll up our sleeves and do it right.

Celebration with a party horn and confetti in a simple black and white illustration.

CELEBRATING OFTEN
We cheer for extra effort, wins, milestones and more.

let’s work together

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