Hemline carefully honed the Ballet Memphis brand over the course of our nearly 12-year relationship. Implementing a strategic marketing plan supported by award-winning creative, we raised the profile of the company’s evolution from a well-respected local arts organization to a national trailblazer for creativity and DEI in dance. Our work culminated in a complete rebrand in concert with Ballet Memphis‘ 30th anniversary and move to a newly constructed building in Midtown Memphis. The rebrand involved months of intentional research working with stakeholder groups—including dancers, students, donors, foundations, board, staff, parents, neighborhoods and national key opinion leaders.
Scope of Work
- Marketing strategy & inhouse leadership management
- Brand development & management
- Public and media relations
- Communications management
- Crisis management
- Social media & email management
- Media planning & buying
- Website concepting, development & maintenance
- Collateral & advertising campaigns
- Capital & development campaigns
A Glimpse at our Accomplishments
- 11 seasons
- 98 shows
- 34 tours
- 14 family days
- 174 videos
- 95,800 views
- 23,373 followers
- 276 e-blasts
- 4 National Days of Dance
- 16 photoshoots
- 21 local and national creative awards
- 4 logos
- 3 websites
- 1 new home
