Working with board and community partners, Hemline led a rebranding and renaming journey for two organizations as they sought to become one unified force within Memphis. Formerly the Community Development Council of Greater Memphis and Livable Memphis, Hemline recommended the new brand BLDG Memphis to more fully represent constituents and programming, as well as increased engagement with the newly branded group. The discovery process included one-on-one interviews with key stakeholders of both organizations, focus groups with current constituents, name testing and email surveys with select database criteria. Hemline also developed the creative look and positioning for the new brand.
Scope of Work
- Research and focus groups
- Naming
- Logo design
- Tagline, brand story & content
- Website, email & social design
- Collateral & event materials
- Brand launch & public relations
