CASE STUDy

Community Foundation of Greater Memphis

Rebranding the long-loved institution that helps individuals invest in the community and its many worthy causes led to lengthy discussions among board members and key stakeholders. In the end, it also led to a near doubling in donated funds in the first year, increased engagement from existing donors, and brought new donors into the fold. From that success, we branded and designed the website LiveGiveMidsouth.org to help people research where they live, and in turn, invest in the organizations that could help make their communities better.

Scop of Work

  • Marketing strategy 
  • Naming 
  • Logo design 
  • Tagline & brand story 
  • Brand launch & public relations
  • Media Planning & buying 
  • Collateral & advertising 
  • Stakeholder & donor communications 

Lots of things can be true at once. It’s how you manage them that makes the difference.

Whether you’re just starting out or decades down the road and a bit out-of-touch, we’re experts at helping you find your voice. Our deep experience in customer experience makes Hemline uniquely qualified for today’s rapid business and consumer environments.

Let’s see what happens.

Contact us today to schedule a no-commitment brand-exploratory conversation.

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