Filling the role as a chief marketing officer and creative department, Hemline is leading the branding and launch of a new ag-fin-tech company, Daitaas Holdings, LLC and its portfolio of companies, Tilley, LLC; Vasture, LLC; and Datanac, LLC. The company’s spotlight brand, Tilley, launches in fall 2023. Leading up to the launch, Hemline has defined, written, designed and positioned every communication and marketing piece for the company—beginning with company naming and logo design and including marketing campaign rollout. A cloud-based financial and risk management platform, Tilley targets the midsize to small family row-crop farmer through direct channels as well as through key advisors comprising ag lenders and crop insurance agents vetted to be official Tilley channel partners. Recognizing that farmers are more than producers—they’re CEOs of complex businesses—Tilley analyzes and predicts a farm’s unique financial outlook in seconds using proprietary models fueled by structured big data from the USDA, RMA, ag universities, state extension programs and other global sources in real time.
