Working as two deeply rooted community members within the city’s downtown South Main Arts District, Hemline and the Memphis Farmers Market founding board worked together to launch the first urban-setting, local farmers market in Memphis. What began as an educational message on why to buy direct, fresh and local quickly evolved by years two and three. Our strategy shifted, focusing on the market as a community gathering place—a destination— with plenty to offer visitors whether seeking fresh foods, a welcoming atmosphere, entertainment, diverse vendors, fitness activities, health and nutrition outreach, or government supplemental program vendors accepting SNAP, EBT and SFMNP. Today the market is a must-visit destination not only for downtowners, but regularly attracts patrons from surrounding towns and suburbs and tourists traveling to the River City.
For 15 years, Hemline served as the markets full-service advertising agency in charge of season creative, public relations, website and media management.
What we did
- Branding
- Marketing strategy
- Media planning & buying
- Collateral & signage development
- Website & social media management
- Apparel designs
- Seasonal creative
- Public relations
