CASE STUDy
While most Memphians know about MIFA’s work with underserved communities, many believe Meals on Wheels is a government-funded food program, not locally funded, and most are unaware that Memphis as the highest senior food insecurity rate of any large metropolitan city in the U.S. Equally as important, getting the word out about Memphis long waiting list of seniors needing MIFA’s support. Our campaign put local faces and numbers front and center to help Memphians understand the need and encourage donations to grow this unique, citizen-funded program.
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