Bentonville Moves

For Bentonville Moves Coalition, Hemline served as advisor, strategist and creative lead. The Coalition brought together community groups, businesses, schools, civic leaders and residents to make Bentonville, Arkansas, a safer, more connected city.

Our mission? Create a brand and develop messaging that would resonate with everyone in this booming town to get behind funding new infrastructure projects for the benefit of all.

Hemline led focus groups across the city, listening to commuters and community voices, from people who drive, bike, walk and take transit to parents, business owners, elected officials, people of color and people with disabilities.

The resulting brand? When Bentonville Moves, Everyone Wins.