City Thread
City Thread launched with a mission to accelerate mobility and place-based projects that help people move safely, connect more deeply and access greater opportunity in their communities. This meant delivering projects like protected bike lanes and green spaces, as well as convincing two very different audiences to pay attention: city government officials navigating bureaucracy and community advocates passionate about neighborhood change.
Hemline built the City Thread brand from the ground up, creating an identity bold enough to stand out in civic spaces and human enough to resonate on the street and with various groups. We created a vibrant visual language and illustration style that captures the freedom and connection of genuinely accessible communities, making a serious mission feel approachable, energetic and modern without losing credibility.
Services
Signage & environmental graphics
Promotional materials
Presentations
Sponsorship materials
Brand identity & visual language
Website design & development
Email marketing
Social media management