Hilton Worldwide

Since 2013, Hemline Theory has served as agency of record for Hilton Worldwide’s B2B marketing department, embedded in one of the world’s most recognized hospitality brands and trusted to deliver across every level of the company.

Our partnership with Hilton is best illustrated by the programs we have built, namely Hilton LIVE!, Hilton’s B2B internal sales and brand event, and "World’s Most Welcoming Events." On-site activations at Hilton LIVE!, IMEX and PCMA are among the most visible proof points: fully conceived, budgeted and executed product launch experiences, delivered on deadline and within budget.

Across every initiative, the goal has been the same: provide Hilton’s B2B customers—meeting planners who manage complex, high-stakes events—the messaging, tools and confidence to choose Hilton and deliver results for their own clients.