Wiseacre Brewing

Wiseacre’s Sky Dog Premium Lager took home Gold for best American-Style Light Lager at the Great American Beer Festival, beating 157 entries in the country’s most competitive blind tasting. Brewed in Memphis, Sky Dog had a powerful story. Now it needed hometown recognition.

To build awareness, Hemline launched a paid digital and PR campaign targeting Gen Z, Millennials and Gen X. Insights showed each group values local authenticity, lighter styles and meaningful experiences, shaped heavily by social influence, lifestyle alignment and community connection.

Our campaign, “Make Good Choices,” used bold, high-impact visuals and playful comparisons to position Sky Dog as the smarter pick: low-calorie, great-tasting, award-winning and local. Media included cross-platform display, Meta and geo-fencing around major Memphis events like RiverBeat and Smoke Slam, extending engagement beyond the moment.