Iris Collective
After 20 years as Iris Orchestra, the struggles of modern orchestras hit home, and the organization was set to collapse. Then something remarkable happened: The musicians stepped forward with a different vision. We worked alongside the newly formed collective to build an entirely new brand from the ground up, helping name the organization to reframe what Iris meant, shed the formality of a traditional orchestra, and speak to younger, more diverse, community-rooted audience.
Market research & brand strategy
Naming
Logo design & visual identity
Tagline & brand story
Marketing strategy
Public relations
Media planning, buying & management
Services
Collateral & advertising
Stakeholder & donor communications
Website design, development & maintenance
Social media management
Photography & videography