Ballet Memphis
Serving as Ballet Memphis’ agency for a decade, stepping aside gracefully through a leadership transition, and four years later, receiving the call to come back. It’s this arc that says more about our relationship building than any campaign result could. Hemline has grown alongside Ballet Memphis as both strategic partner and full creative department, building awareness, driving ticket sales and growing donor support across diverse and demanding audiences. The centerpiece of our relationship: a comprehensive rebrand completed in concert with Ballet Memphis’ 30th anniversary. This milestone coincided with the Ballet’s move into a new building in one of the city’s most beloved entertainment districts, requiring careful, strategic public relations to bring the community along, manage sensitive local sentiment and control the announcement’s timing. Hemline led stakeholder research, built a new visual identity, logo, messaging framework and tagline, and managed the communications strategy across a variety of audiences.
Brand identity, logo & visual identity
Messaging framework & tagline
Website design, build & ongoing management
Annual season themes & campaign development
Advertising, traditional and digital
Paid media planning, buying & management
Social media content & management
Services
Email marketing campaign
Event marketing & production
Public relations
Donor communications & appeals
Capital campaign support
Collateral development across print and digital